ISBN 978-0-939923-14-4; 6" x 9"
by Arthur Heal

A career leader in the field of commission sales, Arthur Heal identifies the secrets of successful selling, one of the major categories of employment today. Sales Alive! presents a logical, structured, step-by-step approach to success in selling, whatever the product may be. Special attention is devoted to the importance of attitude, self-image, and intimate knowledge of the product; how to prepare and present the sales story, with particular emphasis on how to make the product attractive to the customer; and how to close the presentation and sign the order. Sales Alive! provides authority, fundamentals, breadth and brevity, and versatility--and does so in a light-hearted and accessible way.